Mucca.ch is a heart project that I dedicate to our agriculture. I myself grew up on a farm and support those families who grow food for the population in their fields, take care of biodiversity and protect the numerous steep slopes in the mountains from becoming wild.
I can’t understand why a farmer with around 55 centimes still gets the same price for a litre of milk as he did 50 (!) years ago, while the price in the shop has doubled in the same time due to high margins.
If the price is not cost-covering, the quality suffers – not only for milk, but also for other foods. Fruits and vegetables become more and more perfect, but taste like nothing. At the same time, biodiversity is declining.
With Mucca.ch, I would like to show the population that we can counteract the development of ever larger farmed foods with our purchasing behavior. By buying regional and seasonal products directly from local farmers and paying fair prices, we not only protect the environment, but also save the many small farms from extinction. Only when milk production is no longer a loss-making business and the money can be invested in new branches of industry will there be no more 1000 closures per year.