goes into the second round! After three years of commitment and passion for Swiss agriculture, I have developed a second platform. In order to meet the consumers’ need to order farm products online as well, the Mucca Shop ( has been available since 1 January. This is not an ordinary shop as you know it from Farmy, for example. does not have a depot and therefore does not store farm products. Rather, each producer has their own shop in the large Mucca shopping centre. With their own login, they can manage their farm shop themselves. Add new products, adjust prices, manage stocks, record absence notes: All this is possible in the new Mucca shop.

How is financed? has been run by me alone for three years with a lot of passion. Since I have been able to gain a foothold throughout Switzerland and speak three foreign languages fluently, I also translate the site and the blog posts into French, Italian and English.

After various media reports such as in Blick, Schweizer Bauer, Tele 1 and additional advertising, the platform has been able to achieve a very high ranking in the search engines. Every single producer on the site thus benefits from excellent visibility. A springboard to success!

In order to be able to cover the costs of hosting, IT support and the many additional possibilities, each producer contributes a manageable amount of CHF 84 per year (for the basic profile) and 5% transaction costs for shop products to the site.

Although has been copied several times from the beginning (many sites have disappeared in the meantime), I remain true to my concept and attach great importance to quality. Profile owners can be sure that there will never be any advertising on their portraits for which I would receive money. is and remains a project of the heart, with which I, as a farmer’s daughter, would like to help shape agriculture in a sustainable way.

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