The most important thing first: generosity brings happiness. And not just generosity with oneself, by giving oneself gifts and living large. Rather, it’s the small gestures and gifts to others that fill us with lasting happiness. Studies have even concluded that money only increases psychological well-being when it is spent on donations or gifts.
Double happiness lasts longer
A sorrow shared is a sorrow halved. But shared happiness brings joy to two people who are close to each other. It is clear that gift giving strengthens existing relationships and builds new ones. It is important that the gift really fits the preferences and wishes. Over a personal gift, which was selected carefully, one is pleased more than over a thoughtless fast purchase. This can be something homemade, a joint excursion or a specialty that is only available in selected stores.

The right gift for every age
The requirements for gifts seem endless. Regional and seasonal, preferably from the farmer next door, produced in an environmentally and people-friendly way, with a certificate and seal of approval, not packaged in plastic, the price must be right, etc., etc. The list of criteria can be extended at will.
Age also plays an important role: What should I give to a child who already has everything? What does my partner want? Doesn’t my mother already have enough pans? But first things first:
Generation Z prefers to get its gift ideas on Tiktok and Instagram. Experiences are high on the list. They’d rather have a ski weekend together than a saucepan that’s gathering dust in the cupboard and that they could buy themselves if necessary.
For your own parents, carefully selected gifts are more important. A good bottle of red wine, cuddly socks, family games or a beautifully framed photo occupy the first places on the bestseller list.
And now the crux: What should I give a child who already has everything? A child who has the world at his or her feet – 365 days a year. Whether there are 30 instead of 12 presents under the Christmas tree doesn’t really seem to increase the barely existing joy. And every year one wonders again why one should invest time and money in the gift search at all, if in the best case a thank-you comes back. For such hard cases there are the following options: a we-do-what-YOU-want day, exclusive time for two, a good book, a movie voucher, an action cam, a magazine subscription or something that encourages creativity (e.g. window painting pencils, music class) or gets the child moving (e.g. bike, ice skates, skateboard, balls).

Gift baskets, experience days and regional specialties
If you still don’t know what to give, you can find regional specialties in the store of Mucca.ch (click here). Whether alpine cheese, cereals, cosmetic products or organic beeswax cloths: the sustainably produced specialties from the homeland are a very special gift and they are delivered directly from the producer to the doorstep – without long detours, intermediate storage or high margins.
Of course, experiences are not to be missed: For example, there are vouchers for vacations in a Bernese alpine hut, a tree sponsorship or experience days in the schnapps distillery, on the Heiterhof or in the smokehouse with Claudia.
Who has the choice, has the agony. With this in mind: Merry Christmas!
